Football recruiting is busy work and the most essential process of a team's success or failure. USC is always among the national leaders in the category, and it doesn't come cheap. Although the University of Southern California sits in one of the nation's hottest recruiting beds, the Trojans spent $8,712,687 on recruiting alone. In all, the football program generated $28,595,881, seeing a profit of $8 million. In contrast, the Trojans basketball team drew a negative of $300,000.
Typical of all fiscal reports in college sports, coaching salaries appear more mythical than factual. USC lists the head coaching position at $642,254, yet Pete Carroll earns $4.1 million for his efforts. Assistant coaches are listed at just over $100,000. Steve Sarkisian will make $700,000 this year.
As for that other sport that was once dominated by USC, the Trojans of the baseball diamond spent just over $2 million in recruiting expenses.